It ain’t no big news that the Italian Il Gufo always surprises with its campaigns, but for its AW 2018 the brand went beyond and brought not only beautiful looks, but also breathtaking pictures.

Betting on simplicity in photography, the campaign used only the snow as a backdrop and the result was amazing! The white background highlighted the colorful outfits and gave a touch of high fashion for the ones in neutral tones. In addition, the accessories appear in beautiful compositions using the flat lay technique. Who knew snow could offer so many possibilities!

The whole collection revolves around an Arctic Wonderland, with references to Siberia and  Mongolia. The inspiration is captured by the colours, shapes and materials of a collection that is divided in two parts: Discrete and romantic pieces on one side, and colorful and fun on the other, for both boys and girls.

Details include stripes, embroidery and fringes that come together to enhance the classic style. Animals in jacquard with 3D flowers, flocked details and macro graphics adorn looks that are far from being obvious.

The Merino Wool is used in coats, accessories and maxi sweaters that turn into mini dresses. Down feather items appears to set the most warm looks. A subtle urban touch is due to the fluorescent colors.

For the fans of luxurious looks, the Silver Label capsule brings in this season lots of velvet for the girls and boys.

Down the scroll bar and check out the collection!

kw-ilgufo-fw18-25
Flavia Araujo

Flavia Araujo

Compulsive reader, tv series addicted, pet lover and probably the most curious person in the world.

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